content providers

iNetVOD's Open Video Platformsm allows content providers to maintain a direct-to-consumer experience of their Internet-based video and audio content. This results from TV viewers seeing their branded products on the media players' menus. Other benefits to content providers include:

• Enhanced distribution through multiple media player devices.
• Exposing their content to other providers' customers, thus increasing their own customer base.
• Increasing their customer base through potential cross-marketing between iNetVOD and media player device companies.

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